Texas Wine Means Business: $24.39 Billion Reasons to Talk About It

By Kelly Olson, Executive Director, Texas Wine Growers

Texas wine isn’t just delicious. It’s driving billions of dollars in economic impact across our state.

In July 2025, WineAmerica released the results of its nationwide Economic Impact Study of the American Wine Industry, produced in partnership with John Dunham & Associates, a leading economic research firm. This comprehensive study confirms what many of us have known for years: Texas wine matters: to agriculture, jobs, tourism, taxes, and local communities.

As a proud member of WineAmerica, Texas Wine Growers is sharing the findings far and wide, and encouraging Texans everywhere to use this data to advocate for the future of our industry.

The Big Picture for Texas

According to the 2025 report, the Texas wine industry generated $24.39 billion in total economic impact, supporting more than 136,000 jobs and contributing over $3.44 billion in tax revenue across federal, state, and local levels.

Let’s break it down:

• 617 wine producers and 14,034 acres of vineyards call Texas home

• 2.64 million tourists visited Texas wine regions

• Wine tourism generated over $503 million in local spending

• The industry paid $7.4 billion in wages

• More than $1.7 billion in federal taxes and $1.74 billion in state and local taxes were collected

Wine isn’t just a drink. It’s an engine of growth, jobs, and rural vitality.

Real Jobs. Real Businesses. Real Impact.

From vineyard crews to tasting room staff, label designers to trucking companies, the economic ripple effects of wine touch nearly every sector. The report shows this clearly.

People across Texas are employed in industries like:

• Farming and land stewardship

• Manufacturing and logistics

• Tourism and hospitality

• Finance, compliance, and creative services

Wine is the ultimate value-added product. It preserves open space, boosts tourism, and brings people together, all while powering the economy.

What Can You Do? Start Talking About It.

If you care about Texas wine and the communities it supports, now is the time to speak up and share this story.

Here’s how:

• Send the report to your State Senator, Representative, County Judge, Mayor, and Economic Development team

• Share it with your local Chamber, Rotary, and tourism bureau

• Wineries can use the infographic in tasting rooms, social media, and wine club newsletters

• Vineyards and Wineries can talk about it on tours, at events, or over a glass of Texas-grown wine

These numbers aren’t just impressive. They are persuasive. They help decision-makers understand why protecting and promoting Texas-grown wine should be a statewide priority.

Need a Speaker?

Texas Wine Growers is available to speak to your community group, board, council, or event about why 100% Texas wine is so important to our economy, agriculture, and identity.

Download the Study Materials

Access a comprehensive Texas overview from WineAmerica.

• Texas Press Release

• Texas Data Table

Together, we can grow awareness, drive support, and build a stronger future for Texas wine.

Let’s make sure everyone knows that Texas wine means business.